In order to grow and stay relevant in the world of vapes and private label brands, Nicorette and Nicoderm needed to reframe and refocus their portfolio. They hired Elmwood to help them figure out how.

My role on this project was to help sell through the strategy with an emotional call-to-arms, presented to core executives and internal marketing teams as we concluded our summary of the reimagined brand. Our goal was to inspire them to think beyond gums and lozenges and build something bigger. We succeeded.

Role: Copywriter